Brittle, vulnerable and heartbreakingly beautiful, the new release is at once intimate and anthemic as Sam wraps his tender voice around five tracks. Accompanied by piano, acoustic guitar, live drums and a string quartet, Sam tells tales of love and loss like a master craftsman.
The release will feature the lead single 'Share your Stone' A deeply personal song to Sam that starts in earnest tenderness and moves through to a soaring 'Coldplay-esque' chorus that is driven, uplifting and catchy. Ultimately though, the accomplished production aside, it's the sentiment that shines through, the simple offer to help share another’s pain.
Accompanied by a music video - shot and directed by up and coming filmmaker Andrew Richardson - that explores the sentiment of the song from a slightly different angle, you can't help smile as you watch Sam walking around some of East London most recognisable streets trying to spread a little light.
Produced at Cafe Music Studios (Brian Enno, Coldplay, Imogen Heap) with Cherif Hashizume, and mastered by chart topping classical composer Edward Abela, Way has created a rich, emotive sound that draws you in as much as it makes you think.
The release follows his recent collaboration with Henry Dell on the dancefloor-friendly single Pretty Liability and his earlier EP Architect.
Sam has been a hot-tip for 2017 by many who have been dazzled by his heartfelt, yearning compositions. Wonderland said: “Way’s emotion-drawn lyricism, smooth production and soulful voice make for an organic and emotive listening experience that delves into your psyche and brings out emotions you didn’t know you had.”
You may already know his face from his other career, Sam is one of the UK’s top male models, starring in campaigns for brands such as Chanel, Tommy Hilfiger and Diesel, but music is his passion and his ultimate goal.
The self-taught Devon-born, London-based artist has collaborated with the likes of William Baker (the creative director behind videos for Rihanna, Outkast and Kylie Minogue), Matt Henry (Olivier Award-winning singer/actor) and record producer Moghul Veyron.
His appeal is not confined to these shores, having already drawn a sizeable fan base in Turkey and his regular gigging is spreading the word further. He has taken his music closer to fans with gigs at the well-regarded Shofar Sounds sessions in London and NYC. With songs of this quality, he is clearly on the Way up.